Monday, November 21, 2011

Reach Potential Customers with your Email Signature and a Winner

by Arosha Taglia
Do you have an email signature set up to automatically share your business name, tagline, and appropriate links? If you don't then you are missing a valuable (and free) opportunity to tell others what you do and how to find you.

A free marketing tool, email signatures that get my attention tend to have a call to action:
*Shop our holiday gift guide (add your link)
*Stay on top of specials. Join my email list (add your link here)
*LindaB142 has a great email signature in that she shares her different social marketing profiles:

Or email signatures have a memorable tagline:
*BeadedTail, Making Tails Wag One Bead at a Time

I tweak my email signature from time to time to see what gets the most response. Currently my shop email signature has both a tagline and a call to action.

~Create. Inspire. Change Your World.~
Artful Rising

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My tagline is followed by my site name and then I have my call to action. I have words linked and even offer my website URL spelled out for those of us that prefer to cut and paste. When I send out my customer emails I find that many times my call to action (sign up for my newsletter) is responded to and I get a new subscriber. Or, I get an email asking for more information about what I do which is also great.

And in this current market where every cent matters, shouldn't you do something that is easy and free? Get that email signature created!

QUESTION: What do you include in your email signature?

And I want to let you know that the winner for the first BBA hosted giveaway of personalized wine glasses by Memories for Life is.....

Which was the lovely
 Congratulations! Please be sure to check back for more team hosted giveaways!


Memories for Life said...

Such a great point! I have my etsy address and my blog address in my email signatures.

And I'm sure to put them on any sites that allow signatures as well :)

Linda E. Pruitt said...

Great ideas for bumping up our signatures!

Linda B said...

Congrats beaded! And thanks for including my tip.

BeadedTail said...

YAY! *doing a jig* I'm in shock that I want Edi's awesome giveaway! Edi, thank you so much! Thanks to everyone! I'm so happy!

Great information on the signatures and thanks for including my tagline! I tried before to add signatures to my email and it wouldn't take but I'm going to try again. Thanks for the reminder Erika!

Sheryl Hastings said...

First, congratulations to Sharla!!! You are a lucky girl! This was a great giveaway.

I love this idea. I'm definitely going to work on my email signature.

Now I'm going to have to start sending emails to everyone!

storybeader said...

so excited for you! Couldn't go to a more deserving person! Congrat. {:-D

Rose Clearfield said...

Great topic for a post. Honestly right now I don't have an e-mail signature. I use the same e-mail account for everything and don't feel right constantly promoting my shop to everyone.

Congrats to Sharla!! She is so lucky. I agree with Deb.

Splendid Little Stars said...

Congratulations to Sharla for winning such a wonderful prize!!
Thanks to Edi for providing us with our first team giveaway!

I have my blog website as my signature.

AWJ said...

Congrats to Beaded! I put my shops and their taglines in my email signature, and my site. I don't know if it's helped, but it's been on them for a long time.

Honey from the Bee said...

Love this post. I have one, but I think it's too long featuring all of my links spelled out. I really like Linda B's and the idea of a call to action. Going to take action on this one! Thanks.

Kathleen said...

Yay Beaded! Congrats!
Thanks for the great post! I have often said that people need to use signatures on emails. I have links to where I can be found online in my signature. I like the idea of revisiting it and changing it a bit now and then. I will be taking another look at mine, soon.

Anonymous said...

Awesome, congrats Sharla! I love Linda B's signature- I wonder how to do that!?

Linda B said...

I got my email signature from Wisestamp. Check it out.