Spark Your Business with Email Marketing

briberrie on etsy

We've discussed email signatures and using this free marketing tool to your advantage but how many of you have an email list? (You know, a way to keep up with your audience if your Blogger or Wordpress account goes wonky and you are freaking out and want to let everyone know you are still around and are having an incredible sale.)

An email list is not when you cut and paste from people that have purchased from you and begin sending them emails. That is spam and you don't do that because it is wrong. And unprofessional. But an email list is one in which you let folks sign up and you deliver content to their inbox once a day, once a week, once a month, or what ever time frame you think reasonable. But what do you send?

*Customize your Newsletters. Not everyone that reads your blog necessarily cares for all of your content so customizing newsletters allows you to send out something special for their needs. I have done this before and found it useful. Someone interested in my workshops or journals might not have any interests in my tutorials or recipes.

*Choose the Content Wisely. I made the choice to focus my newsletters on inspirational, get-your-rear-in-gear content because it was what people asked for and is something I am passionate about. I also choose to not send only links to my products (in fact, I hardly ever link to something in one of my shops).
Think about what you would want to see in your inbox.

*Have a Plan. Knowing what you want to accomplish with your email list helps with your strategy. Set up goals and map out the strategy of how you will reach those goals. I need to improve this with my list.


*Be Crystal Clear and Upfront. On my sign-up I mention what you are getting, how often, and why they want it in the first place.

Be mindful that it is not all about the numbers. Some people think they have to have a 1,000 followers on their blog and 10,000 email subscribers to be successful. If only five people buy from you or leave comments then that is not what I think of as success. If you only have 50 people on your list but those are 50 valuable customers then that is priceless.

QUESTION: Do you have an email opt-in?

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Today's guest blogger is Erika. She is the creator of Artful Rising where she encourages you to get-your-rear-in-gear to Create. Inspire. Change the World. Join the conversation today via the weekly Artful Rising Newsletter and receive your own ebook on following your dreams.