Etsy's Relevancy Search

A while back, on my blog, I wrote a post about Etsy's default search feature changing to Relevancy instead of Recency. You can read the original post HERE. I have found out some new things about relevancy and I thought I'd share what has been working for me.

First, I'll start with a short recap:
*Think like a buyer - use keywords that you think buyers would use when searching for your items
*Use these words in both your title and tags
*The first three words of your title are the most important - Skip the cutesy titles and tell the buyers exactly what they're buying

One new thing I've learned is that Etsy now allows multi-word tags. You don't want to stuff your tags with unrelated words like "red green blue". But you can use words like "lime green".
Take this listing for example:
I have used the multi-word tags of: wine bottle stopper, bottle stopper and laser engraved. If someone is searching for "wine bottle stopper" they will find my item easier if I have this all in one tag as opposed to three separate tags.

That being said, I have also learned that it can be beneficial to repeat tags/words in different ways. Take this listing for example: I have repeated several keywords here...I have used both "champagne flutes" together and "flute" by itself. I also used "etched glass" together and "etched" by itself. This gives you more options to be seen when people search different ways. This is like covering yourself from all directions.

I hope this helps you understand Relevancy a little better :)
Have you learned anything about relevancy search? Let us know in the comments!

Edi is the creative mind behind Memories for Life Srapbooks (and Laser Engraving). She has been paper crafting for over 15 years and recently purchased a laser engraver that is keeping her creativity at an all time high!